🩺 A fresh new look for UZ Brussel's infozine
When UZ Brussel was looking to give its infozine a fresh new look, Comith stepped in to help. We restyled the magazine for general practitioners and gave it the catchy name ‘MUZT’. And we are proud to say that we are still working on it today. Writing scannable content that engages GPs while maintaining a critical tone? It is not a simple task. That’s why we always take a strategic approach. First, we consult with the hospital’s communication team. Next, we schedule interviews with doctors to sharpen the focus of the topics covered in the magazine. Our copywriters then get to work with that input. Once the texts have been written, we present them to our contact person at UZ Brussel, the relevant doctors, and finally, the hospital’s editorial team. Our designers handle the layout to ensure it aligns with UZ Brussel’s innovative identity. And to capture the readers’ attention, we choose a cover that is anything but unnoticeable.
The result: an infozine full of relevant news for general practitioners, published twice a year. In short, creation from start to finish for the UZ!
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