🔥 Recruitment campaign with a Tinder-like appeal
The gateway to public employment in the capital is talent.brussels. This young government agency aimed to simultaneously promote the Brussels government as an attractive employer and fill five shortage occupations… Ambitious? Certainly. Realistic? Yes, if you take a smart approach. Comith developed a media campaign in two waves, based on a catchy concept with a high Tinder-like appeal. In this way, we succeeded in matching people to a job in Brussels… and you can take that quite literally. In the first wave, we focused primarily on brand awareness using four different online and offline platforms (Mediahuis, Jobat, Bruzz, and social media + SEA). Excellent Google Search results and a high conversion rate of nearly 15% via Facebook advertising are particularly noteworthy. Wave 2 aimed to fill several shortage occupations. Using the insights from the analysis of wave 1 and an adapted strategy, talent.brussels again achieved several remarkable successes.
For instance, the click-through rate of our ads on the Bruzz site was twice as high as the benchmark. But the key question, of course, is: did this also lead to job applications?
You bet! For the first two vacancies, 60 CVs were received via Jobat alone. Online advertising added several dozen more. Not bad for a shortage occupation.
