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SICK – Event Communication

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One concept. One team. All channels covered.

Comith supports SICK in their trade fair & event communication, with a strong focus on their biennial flagship event SICK CONNECT. For this event, we worked closely with SICK’s marketing team to shape the event’s identity and communication from the ground up. This included defining the visual identity and yearly tagline, developing and adapting the SICK CONNECT logo, and proposing creative visual and concept directions.

Once the concept was approved, we translated it into a complete set of communication assets – digital and online. We further developed the existing event website using the current framework, refreshed the visuals, and ensured a consistent look & feel across all channels.

Ready to connect strategy, creativity and execution for your next event?

Deliverables

  • Visual identity & yearly tagline
  • Logo development and annual adaptations
  • Trade fair visuals (including back wall)
  • Website development (existing framework)
  • Digital assets: email signatures, flexmail banners & e-mails, digital banners
  • Dutch copywriting for event communication
  • Account management & project follow-up

Impact

  • Strong and recognisable event branding
  • Consistent communication across physical and digital touchpoints
  • Smooth collaboration and efficient execution, from concept to launch