🪧 Campaign - made to stick
Soudal wanted an out-of-home campaign that would stick. To bring that idea to life, they enlisted Comith as their creative partner. From the initial concept sketches to a catchy slogan, everything revolved around recognition and fun. The Fix ALL Hero. Not just a mascot, but a superhero who tackles every DIY problem. The campaign had to be relevant to the target audience. So, we had the Fix ALL Hero appear in recognizable situations, tailored to the various contexts in which our DIYer find themselves:
- at the seaside: a beach cabin in need of repair
- in the city: a mailbox falling off a facade
- online: a loose tile in the bathroom
Always the same hero, always a different setting. Smart, recognizable, and targeted. We designed a campaign visual bursting with power, visible on 64 vehicles from De Lijn and TEC across Belgium. This hero reappeared consistently, both online and in store. The same look everywhere. The same message everywhere. Recognition was key. The result? A campaign that was literally and figuratively on the move. Not just a nice-to-have element, but a cornerstone of a smart 360° strategy that sticks. Just like the product itself.
👉 Also in need of a campaign that sticks?
