🛠️ Powerful mounting, smart marketing
Everyone knows Soudal for its adhesive in tubes, but for small jobs, a tube is often inconvenient. That is why Soudal developed Fix ALL® Mounting Tape:
simply cut, stick, and you’re done. Ideal for everyone, regardless of experience.
Soudal enlisted the help of Comith for the marketing. We created a striking concept visual and unique packaging with the tape roll on the back, ensuring that the visual and information icons take center stage. Additionally, we supported the communication strategy and developed campaign materials, including in-store displays and a stop-motion video for social media.
Soudal was completely unburdened, with the flexibility to further roll out the design internally to 18 other countries.
