✈️ A rebranding that maps out the future
Belgocontrol faced an extraordinary challenge: a renewed image to connect with all stakeholders and prepare for the future. With the clear approach of Comith, the full-service communication agency, the essence of Belgocontrol was captured into the new name ‘skeyes’. The powerful logo and refreshing corporate identity reflect not only the airspace and air traffic controllers, but also the focus on people and encounters.
The rebranding was a participatory journey for the entire company, in which everyone was involved in creating the new brand. The result was stunning: skeyes is now a better reflection of the employees, the company, and the services they provide. Flexible and future-oriented, yet always true to their core values.
Today, skeyes celebrates not only more than twenty years of success but also a new era of inspiration and innovation. ‘Nice to guide you’ – a brand that resonates with their audience and guides them towards a bright future in the aviation industry.
