🎪 A carefree waiting policy in the spotlight
In July 2019, the Liberale Mutualiteit (LM) launched Hospitaal-Plus Continuïteit, a waiting policy that insures you in the event of a job change or retirement, without new medical questionnaires or age-related surcharges.
To successfully launch this product, we identified the unique selling points and translated them into a clear message. Carlo, a carefree trapeze artist, became the face of the campaign, symbolizing the confidence of having a safety net at every stage of life. The slogan “Those who do not worry, enjoy life more” supported the campaign, which communicated through various channels to both young job-hoppers and those nearing retirement. To attract and convince the right target audience, both the young job-hopper and the individual considering retirement, we utilized various communication channels and highly targeted messaging, consistently maintaining the same brand experience.
