🚧 Leopold II Tunnel: Streamlined communication during renovation works
The complete closure of the Leopold II tunnel for renovation works over three summers required a streamlined communication plan and an effective participation process. Comith assisted Brussels Mobility with an omnichannel strategy that reached road users and local residents through various channels, such as social media, flyers, and radio spots. This ensured a consistent experience, regardless of the channel.
Comith researched which platforms and channels the target audience uses daily and guided the entire media planning process, from media briefing to media purchasing. Our communication advisors mapped out the needs of the target group and collaborated with the creative studio to develop effective communication tools – with great success!
Do you require a well-conceived communication plan for a major infrastructure project?
