🍺 A new boost for an award-winning beer
It is becoming increasingly difficult to stand out, but Floris possesses all the necessary qualities. Huyghe used wheat beer as a base, with additions such as coriander and orange zest, resulting in a unique flavor profile. With a broader range than other brands and multiple awards to its name, Floris deserved a restyling.
Comith analyzed the competition and divided the market into three styles: classic, modern, and vintage. After a style exercise involving three designers, Floris opted for a sleek, trendy vintage look that reflects the brewery’s rich tradition.
We developed a comprehensive design package, including labels, crown caps, glassware, and promotional materials. The new Floris was launched in the spring of 2021, and within six months, turnover increased by 20%, with a large portion of production destined for export.
Is it time for an upgrade of your design?
