🔄 Smart communication increases e-waste reporting among companies
To increase the reporting of discarded electrical appliances, BeWeee relied on Comith for both strategic and operational communication advice.
We began with a brand, website, and database refresh, enabling BeWeee to approach companies more effectively. This was followed by a direct mailing campaign calling for the submission of e-waste reports, including a helpful Q&A to reduce the workload on customer service. Companies that did not respond received a digital reminder, followed by a physical reminder featuring a clear, activating message.
Simultaneously, we support BeWeee with ongoing communication: a social media plan including copywriting, visual content, publication scheduling, and execution. We also handle printed, personalized mailings in three languages, managing the design, printing, shipping, and data processing.
The new approach is working. The number of reporting professional companies increased by 22%, resulting in a record 47,000 tons of collected material. Thanks to the updated database and consistent communication, the foundation is set for further annual growth.
