Liberale Mutualiteit – Online and offline

Liberale Mutualiteit (LM) launched Hospitaal-Plus Continuïteit, a waiting policy that insures you in the event of a job change or retirement, without a new medical questionnaire or age-related surcharges.

To successfully market this product, we identified the unique selling points and translated them into a clear message. Carlo, a carefree trapeze artist, became the face of the campaign, symbolizing the confidence of having a safety net at every stage of life. The slogan “Those who don’t worry, enjoy life more” supported the campaign, which communicated via various channels to both young job-hoppers and those nearing retirement.

To attract and convince this target audience, we utilized different communication channels and highly targeted messaging, always maintaining the same brand experience.