BeWeee – Podcast: Road to 65
BeWeee aims to increase awareness regarding e-waste and the European collection target of 65%. How can we better inform and activate companies and stakeholders?
Together with BeWeee, Comith developed the podcast series Road to 65, in which managing director Xavier Dubois talks with stakeholders about the challenges and successes in reporting waste electrical and electronic equipment.
In the first episode, BeWeee reverses the roles: Xavier is interviewed by Johan Van de Velde from Comith to introduce the organization and its mission.
The first episode firmly puts BeWeee on the map as an expert and point of contact within the sector. With a clear and accessible podcast, not only is the importance of reporting emphasized, but a new channel is also opened to better guide companies.
A new episode every quarter featuring experts and stakeholders, who together with BeWeee further map out the road to 65%.


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