Privacy Policy? Yes, people actually do read that.

Many people place ‘privacy policy’ as the last link in the footer. Done. But did you know that such a policy is legally required and that it is best to actually have people read (and understand) it? A good privacy policy is more than just a formality. It is a clear signal to your website visitors: “We handle your data with care.” And that builds trust. What exactly is a privacy policy? It is a document in which you explain:

• Which data you collect (e.g. via contact forms, cookies, or tools)
• Why you collect that data
• What you do with it (and especially what you don’t do)
• How long you keep it
• Who has access to it
• How users can view their data or have it deleted

In short: transparency. That is what it is all about. What information must it contain at a minimum?

• Company details (who is responsible?)
• Which personal data you collect
• For what purposes you use it
• Legal basis (e.g. consent or legitimate interest)
• How you secure data
• User rights (access, correction, objection…)
• Contact details for privacy questions
• Mention of cookies (or link to separate cookie policy)

Combine this with a correct cookie declaration and cookie banner for a complete set. Why it is good for your brand too. A transparent privacy policy shows that you work professionally. And that you take your customers’ privacy seriously. That builds trust, and trust leads to conversion.