Coca-Cola – Real-time promotions

In every chip shop, sandwich bar, or pita bar, the Coca-Cola range is on the menu. Often, these soft drinks are sold as part of a specific deal, such as a burger with a drink for a fixed price. However, not every owner has the time to consistently develop marketing materials for this.

Coca-Cola has 150 representatives on the road every day. For them, we created a folder with ready-to-use marketing materials. When representatives visit a hospitality business, an owner can tear off the desired deal and use it immediately in their establishment. We designed the deals to fit the most common displays.

By helping merchants faster and better with their marketing campaigns, everyone is satisfied. Merchants are happy because they receive professional materials. Customers love the clear communication. And Coca-Cola is pleased because its products are prominently featured in every hospitality business. A win-win, as they say.