{"id":507,"date":"2025-06-07T13:07:00","date_gmt":"2025-06-07T11:07:00","guid":{"rendered":"https:\/\/comith.be\/2025\/04\/07\/social-media-strategy-how-to-get-started\/"},"modified":"2025-04-07T13:07:00","modified_gmt":"2025-04-07T11:07:00","slug":"social-media-strategy-how-to-get-started","status":"publish","type":"post","link":"https:\/\/comith.be\/en\/social-media-strategy-how-to-get-started\/","title":{"rendered":"Social media strategy: how to get started?"},"content":{"rendered":"\nBecause without a plan, you just keep posting whatever comes to mind. You have an Instagram account. A Facebook page. Maybe even a TikTok or LinkedIn profile. You post something every now and then: an achievement, a campaign, an atmospheric photo\u2026 But does it actually deliver results? If you\u2019re honest: not really. And that\u2019s normal. Without a strategy, social media often becomes a last-minute rush.\n\nWhat exactly is a social media strategy? It\u2019s not a thick book or some fancy document.\nA good strategy simply answers these questions:\n<ul>\n \t<li>Who do you want to reach?<\/li>\n \t<li>What do you want them to do?<\/li>\n \t<li>Where are they online?<\/li>\n \t<li>What do you have to say?<\/li>\n \t<li>And how often, when, and in what form?<\/li>\n<\/ul>\nWhat happens without a strategy?\n<ul>\n \t<li>You post inconsistently and without direction<\/li>\n \t<li>You don&#8217;t know what works and what doesn&#8217;t<\/li>\n \t<li>You follow trends instead of your goals<\/li>\n \t<li>You waste time without results<\/li>\n<\/ul>\nIn other words: you scroll, you post\u2026 and you hope. But hope is not a strategy.\n\nWhat happens <em>with<\/em> a strategy?\n<ul>\n \t<li>You know who you are reaching and why<\/li>\n \t<li>You plan ahead and work more efficiently<\/li>\n \t<li>Your content is goal-oriented and recognizable<\/li>\n \t<li>You generate leads, traffic, or engagement: whatever you want<\/li>\n \t<li>You can measure and improve results<\/li>\n<\/ul>\nAnd no, that doesn&#8217;t mean you have to post 5 times a week. It simply means: working in a structured way instead of just doing something randomly.\n\nHow do you get started? Simple. Start here:\n<ul>\n \t<li>Define your target audience: Who are they? Where are they? What interests them?<\/li>\n \t<li>Choose goal(s): More reach? More traffic? More applications?<\/li>\n \t<li>Choose channels: Don&#8217;t be everywhere, but be where it works (  see our blog about <a href=\"https:\/\/comith.be\/moet-jouw-bedrijf-op-tiktok-een-nuchtere-kijk-op-social-media\/\"> TikTok<\/a> for your business)<\/li>\n \t<li>Define content pillars: Which themes do you want to repeat?<\/li>\n \t<li>Develop a realistic plan: What are you going to post, when, and how often?<\/li>\n \t<li>Measure and adjust: See what works, and do more of that.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Because without a plan, you just keep posting whatever comes to mind. You have an Instagram account. A Facebook page. Maybe even a TikTok or LinkedIn profile. You post something every now and then: an achievement, a campaign, an atmospheric photo\u2026 But does it actually deliver results? If you\u2019re honest: not really. And that\u2019s normal. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[173],"werkcategorie":[81,107,95],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd","tag-an-experts-view","werkcategorie-digital","werkcategorie-digital-strategy","werkcategorie-socials-e-mailing"],"acf":[],"_links":{"self":[{"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":0,"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/media\/105"}],"wp:attachment":[{"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/tags?post=507"},{"taxonomy":"werkcategorie","embeddable":true,"href":"https:\/\/comith.be\/en\/wp-json\/wp\/v2\/werkcategorie?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}