mUZt – Infozine for University Hospital Brussels (UZ Brussel)
‘mUZt’ focuses fully on added value for GPs
The UZ Brussel prioritises expertise and innovation and, in doing so, aims to become a leading hospital in not only Belgium, but all of Europe. ‘mUZt’, their infozine for general practitioners, was no longer in keeping with the new dynamics within the hospital and was in urgent need of a thorough restyling.
Comith took a whole new approach to the entire infozine concept, with shorter articles, more abstracts and lots of other tools, in order to make the texts more scannable. This also resulted in a more digital reading experience. We translated UZ Brussel’s expertise into benefits for general practitioners. For example, every article was made into a ‘must-read’ article – and this was also clearly evident in the new name ‘MUZT’. The updated design underscored the innovative spirit of the hospital.
We took care of all interviews, cover photography, the layout of the entire infozine, editing, final editing and print preparation. In other words, the entire creation process from A to Z for the UZ!