Corporate style for Belini
Logo and colour scheme inspired by waterways
Belini is an EU-subsidised project of the Flemish Environment Agency (VMM). Together with eight partners, VMM is working on a coordinated approach to improve water quality in the Zenne, Dijle and Demer basin. Aside from its main objective, the project also hopes to increase biodiversity and reduce the risk of flooding in the area.
A European cooperative project of this level demands a certain profile, so VMM launched a call for pitches. Comith sought inspiration in the concept of ‘hydromorphology’: the study of landscape features formed by water. This led to the creation of a handwritten font and a fluid colour scheme.
VMM was instantly enthralled by the concept, and Comith won the contract. We developed a logo, a corporate style guide, a website, roll-up banners, ballpoint pens, USB sticks and several other communication tools.